Well, it is a brower game, so it is a lot of clicking, yeah. But There's events - costume and like the one we have now.
and few more events
And then there's the hunt for materials to make you own gear.
After lvl 100 you have the underworld...
Not that i'm espesially good at my lvl, but my weapon is NOTHING like yours, even though they might look the same. And I have made it myself